Global media tracking. Gatsby will soon be tracking all media that mentions a brand on Instagram and TikTok. This makes implementation much quicker. ie: install gatsby, connect Instagram / TikTok, you're done.

Notice in the screenshot an IG Story is tracked without having the person's email address.

Brands will still be able to connect Gatsby to forms on their website for ambassador opt-ins, but it won't be a requirement anymore to start getting data & value.

The timing for this feature was really made possible by our new Story Tracking & Instagram DM features that came out last month. Now that we have those features in place, a social media manager can live in Gatsby tracking all their content, reaching out to their best creators, and easily collect and update email addresses on the fly. This may sound simple, but it's a powerful innovation because once an email address is linked in Gatsby, all that social data then automatically syncs back to your Klaviyo, Gorgias, Yotpo profiles etc for a fully integrated marketing stack - a super powerful data layer that powers all the automations you need to scale ambassador & social programs with ease.